BevTrack Tastings

Tastings are one of your most powerful sales tools — and one of the hardest to track.

BevTrack Tastings gives your team a dedicated system for planning, running, and measuring in-store and on-premise tasting events, all connected to the account data you already have in BevTrack. 

A Separate System That Stays in Its Lane

Your tasting staff shouldn't need a full BevTrack seat — and they don't. BevTrack Tastings is a standalone system with its own access, meaning your pouring staff, brand ambassadors, and part-time event team can log in and do their jobs without consuming seats on your BevTrack plan. You stay in control of your core account data, and your event team gets exactly the access they need — nothing more, nothing less.

 
Build the Feedback Questions That Matter to You

Every brewery is different, and so is what you want to learn from a tasting. BevTrack Tastings lets you build custom feedback questions tailored to your goals — whether you're gauging consumer reaction to a new release, measuring staff product knowledge, or collecting retailer impressions. Create your question sets once, and they're ready to deploy at any event.

 
QR Code Sheets — Feedback in the Moment

Getting honest feedback at a tasting means capturing it while the beer is still in hand. BevTrack Tastings generates printable QR code sheets for any event — hand them to customers, set them on tables, or post them at the booth. A quick scan pulls up your feedback form instantly, no app download required. Responses are tied to the event automatically, so your data stays organized without any extra legwork from your team.

Track Sales Right at the Event

When a tasting is live, every sale gets recorded on the spot. BevTrack Tastings lets your team log sales as they happen — by product, by location, by event — so you walk away from every tasting with a clear picture of what moved and what didn't. Over time, that data tells you which accounts are worth the pour, which products perform best in person, and where your tasting dollars are actually generating return.

Keep Your Sales Team and Tasting Team Organized

Running a tasting program means coordinating two different kinds of people — your sales reps who own the accounts, and your tasting staff who work the floor. BevTrack Tastings keeps both organized under one roof. Assign sales reps to accounts and tasting team members to events, so everyone knows where they need to be, who owns the relationship, and what they're there to sell.

Your BevTrack Data, Already There

No re-entering accounts. No hunting down addresses. BevTrack Tastings pulls your location data directly from BevTrack, so when your team is scheduling an event, your full account list is already there waiting. Schedule a tasting at any account in your system in seconds — your reps spend their time selling, not typing.