CRM Software for Brewery Sales Teams

Input more information. Output more sales.

BevTrack helps brewery sales teams manage accounts, track customer interactions, log account visits, organize distributor relationships, and replace disconnected spreadsheets with one brewery-focused CRM platform.

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Built Specifically for Brewery Sales Teams

Whether or not you can import Encompass data, BevTrack will help you understand your sales data quickly.

Disconnected Brewery Sales Workflow vs Centralized Brewery CRM. Dump the spreadsheets and get organized.

Most generic CRMs are designed for broad sales organizations, not craft brewery distribution. And the ones that have been developed for breweries aren't within most budgets. BevTrack gives brewery sales reps and managers a centralized place to track accounts, manage relationships, log customer interactions, and monitor sales activity across territories for an affordable price. 

Whether your team is working with bars, restaurants, liquor stores, grocery chains, distributor partners, or the typical combination of all of these, BevTrack keeps account information organized and accessible from anywhere.

Manage Brewery Accounts in One Place

Track every customer interaction across your brewery sales organization.

Manage Brewery Accounts in One Place

BevTrack allows brewery sales reps to:

  • log account visits
  • add tasting notes
  • track follow-up tasks
  • record conversations
  • manage account contacts
  • upload photos from the field
  • track account history over time

Instead of losing account knowledge inside text messages and spreadsheets, your brewery sales team keeps everything organized in one CRM system.

"Empowering Sales with Intuitive Tools"

* * * * * 5/5


What do you like best about BevTrack?

I use BevTrack for managing account relationships and sales tracking. I find it very user-friendly. It easily helps maintain account sales history and notes from previous visits, which aids in creating strategic mapped routes between accounts. I love that it helps remind me of the individual details of past visits, making relationships at the accounts deeper and more relational. It also reminds me what their needs might be or what they might be looking for. Plus, the app allows me to track sales data to ensure follow-through takes place.

- Ben M. (reviewed on G2)

Replace Your Spreadsheets

Enter your data and let BevTrack handle the organization and reporting.

Comparing BevTrack reporting to spreadsheets

Many growing breweries rely on disconnected spreadsheets to track accounts, distributor relationships, and sales activity.

As brewery sales teams grow, spreadsheets become harder to manage:

  • account notes get lost
  • follow-ups are missed
  • reps duplicate work
  • managers lose visibility
  • reporting becomes inconsistent

BevTrack replaces manual brewery sales tracking with a centralized CRM platform built specifically for brewery operations.

Track Account Visit History

Every location's page tells a story in BevTrack

A well maintained account visit history tells the relationship story quickly

BevTrack helps brewery sales reps maintain detailed account histories so teams can:

  • see prior conversations
  • review tasting feedback
  • track placements
  • monitor relationship progress
  • prepare for future visits

Managers gain visibility into account activity across territories while reps maintain stronger customer relationships.

This comes in super handy when a team member moves on.

No more trying to figure out where the rep that just left you kept their notes, or whether or not they had been making actual sales calls. With everything logged, team member handoffs are easy.

Brewery CRM for Self-Distributing Teams

View targets and add locations to your beer sales route quickly and easily

Self-distributing breweries need better account organization and relationship management than spreadsheets can provide.

BevTrack helps brewery teams:

  • organize account contacts
  • manage retailer relationships
  • track sales rep activity
  • monitor market coverage
  • improve communication across territories
  • target locations 
  • build sales routes

The result is a more organized sales process and better visibility into brewery account activity.

Of COURSE It's Mobile

Brewery sales reps spend their day in the field — not behind desks.

Looking at the BevTrack app in the car, creating a new route on the fly

BevTrack is designed for mobile brewery sales workflows, allowing reps to:

  • enter notes from accounts
  • log visits quickly
  • manage follow-ups
  • access account history
  • update contacts from anywhere
  • get directions to the next stop

This keeps brewery sales teams organized without slowing reps down during busy sales days.

Built for Growing Craft Breweries

We can't create more time. But we can help you manage it better.

Your sales cycle with BevTrack is simplified and repeatable.

BevTrack is designed specifically for breweries producing between 1000 and 100,000 BBLs annually that need more structure, visibility, and accountability across brewery sales operations.

Unlike generic CRM systems, BevTrack focuses specifically on:

  • brewery account management
  • distributor relationships
  • field sales workflows
  • brewery sales activity
  • account visit tracking

Brewery CRM FAQ

These are the questions we get a lot. Email us if yours are different and we'll get back to you ASAP.

A brewery CRM is customer relationship management software designed specifically for craft brewery sales teams.

It helps breweries manage accounts, track customer interactions, organize distributor relationships, log account visits, and centralize brewery sales activity in one platform. It uses industry specific metrics to help you track your sales.

Unlike generic CRM software, a brewery CRM is built around brewery workflows including self-distribution, retailer relationships, account history, tasting notes, and field sales activity.

Most standard CRM platforms are built for general sales organizations and require significant customization for brewery operations.

A brewery CRM is designed specifically for brewery sales workflows including:

  • account visit tracking
  • distributor management
  • tasting notes
  • retailer relationships
  • brewery territories
  • self-distribution operations
  • mobile field sales activity

BevTrack helps brewery sales teams organize brewery-specific information without forcing teams to adapt generic CRM software to brewery operations.

Yes. BevTrack is designed for brewery sales reps working in the field. It can be used as a web-app on your sales team member's phones.

Sales reps can use mobile devices to:

  • log account visits
  • enter tasting notes
  • manage follow-up reminders
  • update account information
  • upload photos
  • review account history
  • track customer interactions

This allows brewery sales teams to update information in real time while visiting accounts.

Yes. Many breweries initially rely on spreadsheets to manage accounts, distributor contacts, sales activity, and account visit history.

With BevTrack you can ditch spreadsheets for tracking data. If you need them to share information with a distributor or investor, you can easily export data from your collected reports. Just add a filter or two to drill down to what you want to show and click the Export button.

As brewery sales teams grow, spreadsheets become difficult to maintain and often lead to:

  • lost account information
  • missed follow-ups
  • duplicate work
  • inconsistent reporting
  • limited visibility across territories

BevTrack centralizes brewery sales operations into one CRM platform built specifically for craft brewery workflows.

 

Yes. BevTrack maintains a detailed account history for every brewery account.

Sales reps and managers can review:

  • previous visits
  • tasting feedback
  • customer conversations
  • follow-up tasks
  • account notes
  • uploaded photos
  • activity timelines

This helps brewery sales teams maintain stronger relationships and prepare for future account visits more effectively.

Yes. BevTrack is designed specifically for craft breweries, including self-distributing brewery sales teams.

Self-distributing breweries use BevTrack to:

  • organize brewery accounts
  • manage retailer relationships
  • track sales activity
  • improve sales rep accountability
  • centralize account information
  • monitor territory activity

BevTrack helps growing breweries move beyond spreadsheets and disconnected reporting systems into a more organized brewery CRM workflow.